POSTED ON: Sunday, 30th November 2008
Blogs - Birmingham Post column 13.11.2008
YOU NEED FRIENDS.
I'm writing this having this night (12/11/08) been blessed with a second beautiful daughter. 'Get a life!' I hear you scream. I agree — why I'm bothering to write this passage while my wife recovers from the agony of childbirth is a question I will get around to asking myself in the days to come.
Honestly?, it's something to do. When I was asked to write this first PACE column, I did wonder how I'd fit it in but here I sit with time to kill waiting for the sleep to kick in (4am and no sign yet) and with what's about to happen in my life, I can't help but take stock.
It's been a challenging year. Business has been so-so. I run a small creative agency and a digital agency called Unsuitable and One Black Bear respectively, both central Birmingham-based and things have been okay. On the conventional side - passable. On the digital side - excellent. So pretty much a microcosm of the marketing sector as a whole, then.
Then a couple of months ago, we all watched in horror and amazement and wondered if it was all a dream. Famous financial names became no more, our cosy little property bubble promptly burst and the marketing industry did what only the marketing industry could do in the onset of the worst recession since whenever — brand it!!! And thus the CreditCrunch™ was born.
So what's that got to do with PACE? well, as I read many emails, tweets and facebook messages of goodwill, it makes me grateful for my friends. Forget the booze-ups, seminars and training sessions, I have made some good friends through PACE and I value them all. When your back's against the wall, you'll need as many as you can get.
Get involved, after all, it's a small industry in a small world.
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